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Sumweb Training Courses, customized for Your Company...

Sumweb training courses are customized on client companies and carried out directly at their headquarters. They are aimed at those companies that, due to lack of time or qualified organizational skills (for example they do not have a marketing and communication office within them), however, intend to deepen digital communication issues that are fundamental to relate to and compete successfully in their reference sector.
Some of them are: Direct Marketing, Digital PR, Brand Digital Identity, Ecommerce management.
The approach of the three courses on the program is more practical than theoretical.
Each has a maximum duration of about half a day and the aim is to transmit a series of basic notions, a tailor-made work methodology, so as to make the use of tools such as the newsletter more effective and efficient for the staff in charge. the blog, ecommerce, the use of one's image in different contexts.

Newsletter course

The newsletter is an advanced and powerful direct marketing tool, too often left on the back burner. The aim of the course is to make the company aware of the real potential of this medium in any context it is applied to and to highlight its peculiarities for strategic use during the year.
The final 2 hours are dedicated to the study of practical cases, to the analysis of the client's sector, so as to outline a clear method for the daily management of the newsletter

Schedule

what is the newsletter for, advantages for the company, mailchimp let's get to know it closely, integration with the site, the management of the blog, what and how many contents I have to write, the importance of graphics in the message, how to write the contents, the frequency for optimal management, the hidden treasure of the newsletter, database configuration, newsletters and spam, the reading of analytics data, legal aspects, analysis and final guidelines.

Audience

It is aimed at the personnel of companies of all sectors and sizes who need to acquire and adopt a method to effectively use the tool

Place & Duration

The course takes place at the client company.
6 hours: 4 theory + 2 of case studies

Cost

€890 (excluding any travel expenses).
corso_newsletter_base
corso base ecommerce

Ecommerce course

Selling online today is increasingly a must. Not being present with one's offer of products on the net today means losing the chance to sell to the advantage of someone else who is already doing it and who is certainly not just Amazon... Other companies instead, caught up in the collective frenzy, sell online but without success. The aim of the course is to provide the basics to start your e-commerce from scratch or, for those who already have previous sales experience, suggestions for optimizing its management over time.
The last 2 hours are dedicated to the study of empirical cases, to the analysis of the sales strategies adopted by the customer, so as to identify potential critical issues and the approaches to be adopted immediately to overcome them.

Schedule

user experience: things to know, structures for ecommerce: which one to choose the right one, how to set up a site for sales, the product catalog, descriptions and photos from an SEO perspective, simple and variable products, the choice of payment systems, promotional management of the store, seasonality and ecommerce, the importance of discount coupons, social and ecommerce, blogs and ecommerce, legal aspects for online sales, analysis and final guidelines.

Audience

It is aimed at the personnel of companies of all sectors and sizes who need to acquire and adopt a method to effectively use the tool

Place & Duration

The course takes place at the client company.
6 hours: 4 theory + 2 of case studies

Cost

€890 (excluding any travel expenses).

Brand Identity course

The image, for those who don't know you at all, can make the difference when it comes to choosing you in the fray. The Brand Identity course is designed for those companies that need to strengthen their broad-spectrum image. The objective of the course is to exploit the potential offered by the different digital tools available to the organization to immediately attract new customers.
The last 2 hours are dedicated to case studies and an analysis of the client's coordinated graphics tools, website and social profiles, from which to identify any critical issues and aspects that can be improved.

Schedule

the visual aspect as a source of persuasion, Visual marketing is the organization, the material tools available to the company: the logo, the elements that make up the logo, the business card, the brochure, the configuration of social profiles in brand identity optics, presentation videos, newsletters, Vlog vs Blog, analysis and selection of new graphic formats according to the context.

Audience

It is aimed at the staff of companies of all sectors and sizes that need to modernize and strengthen their 360-degree image.

Place & Duration

The course takes place at the client company.
6 hours: 4 theory + 2 of case studies

Cost

€890 (excluding any travel expenses).
corso base brand identity

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