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Sumweb Training Courses, customized for Your Company...

Sumweb training courses are customized on client companies and carried out directly at their headquarters. They are aimed at those companies that, due to lack of time or qualified organizational skills (for example they do not have a marketing and communication office within them), however, intend to deepen digital communication issues that are fundamental to relate to and compete successfully in their reference sector.
Some of them are: Direct Marketing, Digital PR, Brand Digital Identity, Ecommerce management.
The approach of the three courses on the program is more practical than theoretical.
Each has a maximum duration of about half a day and the aim is to transmit a series of basic notions, a tailor-made work methodology, so as to make the use of tools such as the newsletter more effective and efficient for the staff in charge. the blog, ecommerce, the use of one's image in different contexts.

Base Newsletter

The newsletter is an advanced and powerful direct marketing tool, too often left on the back burner. The aim of the course is to make the company aware of the real potential of this medium in any context it is applied and to highlight its peculiarities for strategic use throughout the year.

The last hour is dedicated to the preliminary analysis of the client's sector, in order to identify any guidelines on the optimal management of the newsletter.

Schedule

what is the newsletter for, advantages for the company, mailchimp let's get to know it closely, integration with the site, the management of the blog, what and how many contents I have to write, the importance of graphics in the message, how to write the contents, the frequency for optimal management, the hidden treasure of the newsletter, database configuration, newsletters and spam, the reading of analytics data, legal aspects, analysis and final guidelines.

Audience

It is aimed at the staff of companies of all sectors and sizes that do not use the tool in any way or use it but without method.

Place & Duration

The course takes place at the client company.
Expected duration: 4 hours.

Cost

290 €.
The cost is calculated regardless of the number of participants. If the course is requested outside the province of Bologna, the travel expenses are to be calculated.
corso_newsletter_base
corso base ecommerce

Base Ecommerce

Selling online today is increasingly a must. Not being present with your offer of products on the net today means losing sales opportunities to the advantage of someone else who is already doing it and who is certainly not just Amazon ... Other companies, on the other hand, caught by the collective frenzy, they sell themselves online but without success. The aim of the course is to provide the basics to start your ecommerce from scratch or, for those who already have a previous sales experience, suggestions for optimizing its management.
The last hour is dedicated to the preliminary analysis of the client's website, in order to identify any critical issues and aspects that can be improved to allow a correct approach to sales.

Schedule

user experience: things to know, structures for ecommerce: which one to choose the right one, how to set up a site for sales, the product catalog, descriptions and photos from an SEO perspective, simple and variable products, the choice of payment systems, promotional management of the store, seasonality and ecommerce, the importance of discount coupons, social and ecommerce, blogs and ecommerce, legal aspects for online sales, analysis and final guidelines.

Audience

It is aimed at the staff of companies of all sectors and sizes who are approaching the ecommerce tool for the first time to sell their products or who have been using it for some time but with poor results.

Place & Duration

The course takes place at the client company.
Expected duration: 4 hours.

Cost

290 €.
The cost is calculated regardless of the number of participants. If the course is requested outside the province of Bologna, the travel expenses are to be calculated.

Base Brand Identity

The image, or rather all this comes from the brand of your company, for those who do not know you at all, it can make the difference when it comes to choosing you in the fray. The Brand Identity basic course is designed for those companies that need to rejuvenate and / or reinvigorate their image in the round simply for a matter of time, too much has passed, or because they need, given that their intention is to participate in trade fairs. sector, to be more persuasive in communicating with new customers. Brand identity is the result of both material and immaterial elements. The aim of the course is to analyze the potential offered by the different material tools available to the organization to increase sales opportunities.
The last hour is dedicated to a preliminary analysis of the coordinated graphics tools, the website and the client's existing social profiles, in order to identify any critical issues and aspects that can be improved.

Schedule

the visual aspect as a source of persuasion, Visual marketing is the organization, the material tools available to the company: the logo, the elements that make up the logo, the business card, the brochure, the configuration of social profiles in brand identity optics, presentation videos, newsletters, Vlog vs Blog, analysis and selection of new graphic formats according to the context.

Audience

It is aimed at the staff of companies of all sectors and sizes that need to modernize and strengthen their 360-degree image.

Place & Duration

The course takes place at the client company.
Expected duration: 4 hours.

Cost

290 €.
The cost is calculated regardless of the number of participants. If the course is requested outside the province of Bologna, the travel expenses are to be calculated.
corso base brand identity

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