The Newsletter, the No.1 tool to build customer loyalty
Email is the best. Checking the email is the first action we do when we turn on our electronic devices even before accessing facebook, instagram.
Being able to count on a monthly institutional newsletter built on quality and relevant content is the best way to retain your customers over time and thus increase the sales of your products and / or services.
It is a thread of Arianna, an exclusive channel for the newsletter, owned, not by third parties. A strong bond that will keep you hooked for a long period with your audience as long as you always have interesting topics to communicate.
The Secrets for a successful newsletter
Selection of medium-term objectives
Editorial Activity on Demand
Automated sending and re-sending
Flywheel Social Effect
Due facce della stessa... Newsletter
Database Email Optimization
Communicating the same message to the market is the simplest thing to do.
But also the most useless from the point of view of effectiveness…
Where possible, when time permits, I profile the database on different distribution lists according to predetermined variables such as geographic area, age, gender, tastes, propensity to buy.
In this way, for each target there will be a precise communication strategy, differentiated from each other, so as to favor the final conversion process.
Email Data Analysis & Reporting
Reading the shipping reports generated by a newsletter turns out to be an increasingly strategic activity for any sales office.
I analyze with you the analytics generated by each mailing, I make corrective actions on the editorial level so that you can more easily reach the objectives outlined in the medium / long term.